With over 4 billion smartphones speculated to be in operation by the end of this year, it’s not beyond understanding why more and more casinos have been trying hard to get the gamers and players to switch to the mobile sites or their native apps to access their services.
Mobile casinos have advantages for both the parties involved. Firstly, users get to access their favourite games and services on the go, without having to wait till they get their hands on their computers. On the other hand, online casinos get to understand the user behaviour in utmost details, thus allowing them to tailor their services for different users differently. This marks a clear deviation from the norm of standard services, making every service a player gets from a casino a highly customized affair. To state the obvious, this results into the players using the services more frequently, leading to a sort of cyclic chain of events.
To attract more users to their mobile platforms, many online casinos have launched fully fledged promotional campaigns. As a part of these campaigns, users are showered with promo cash and bonuses on their wagers made using mobile platforms. Let’s consider an example of William Hill, a leading casino. Upon using the William Hill Android app for the first time, you get a straight top up of £75 that can be used in conjunction with you regular casino wallet cash. Another leading casino Bet365 has apps for Android, iOS and BlackBerry platforms. Bet365 offers an added bonus of 150% on new registrations made through smartphone apps.
Bookmakers had put some measures in place to control gambling and protecting the unsuspecting gamblers from the roulette-style machines which are highly addictive in nature and were recently named the “crack cocaine of gambling”. However, a recent study held by the Responsible Gambling Trust (RGT) demonstrated the lack of impact of these measures put in place by the bookmakers. The initial code of conduct for this entire exercise was launched by the bookmakers in March 2013.